Moonshot · Calculators
The numbers founders
actually need to run.
26 free canonical formula calculators. Each one shows the formula, explains the result in plain language, and connects the number to what to do next. No signup. Runs in your browser.
Profitability
What you keep after costs, by every common cut.
Liquidity & Leverage
Whether the business can pay its bills next month.
Cash & Runway
How long you have, and how efficiently you spend it.
Customer Economics
What customers are worth and how to acquire them profitably.
- Customer Acquisition Cost
What it actually costs to add one customer.
- LTV-to-CAC Ratio
Whether your business model actually works.
- Churn Rate
What share of customers leave each period.
- CAC Payback Period
Months to earn back the cost of one customer.
- Retention Rate
The flip side of churn — who stays.
- Repeat Purchase Rate
What share of customers come back.
- Average Order Value
Mean dollars per purchase, in one number.
- Conversion Rate
What share of visitors become customers.
Pricing & Unit Economics
The math of one transaction, one unit, one hour.
- Markup vs. Margin
Two ways to measure profit, often confused.
- Break-Even Volume
Units you must sell before profit begins.
- Contribution Margin
Revenue left after variable costs, per sale.
- Gross Margin per Unit
Profit on each unit after direct costs.
- Effective Hourly Rate
What you actually earn per working hour.
Marketing Performance
Whether your channel spend is paying back.
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