Canonical formula calculator
MARKUP vs MARGIN
Convert between markup and margin — and stop pricing yourself short.
Tell us what you have:
The percent markup applied to your cost. E.g., enter 50 for "marked up 50%".
Anonymous runs are not saved. Sign in to track your margin over time.
Add context for case suggestions
Optional — helps us match this calculation against relevant case studies (coming soon).
What this tells you
Markup and margin sound interchangeable but they are not. Markup is profit measured against cost; margin is profit measured against revenue. A 50% markup is only a 33.3% margin. This calculator converts between the two so you can price deliberately.
When to use it
Use this any time you are setting prices and your supplier, accountant, or competitor quotes one of the two numbers. Convert to the other before deciding. The single most common pricing mistake is treating markup as margin and ending up short on every sale.
What it doesn’t tell you
This calculator tells you the relationship between markup and margin but not whether your specific price is correct. The right markup depends on your costs, your market, your customer willingness to pay, and your operating expenses. This is a translation tool, not a pricing strategy.
Coming soon
Cases, plays, and benchmarks for this metric will appear here as the Moonshot knowledge libraries grow. For now: log in to track your number over time and Moonshot will surface trend warnings when the substrate fills in.