Reckon

The information side of your business.

102 ways to read your business, in one place.

Reckon handles the information side of running a business — or planning one: what’s broken, what’s next, and what it’ll cost you to find out the hard way.

Reckon is manual on purpose. You put your own numbers in, so you know them cold — and you feel the weight of the ones that make a difference to your business.

Start with the 60-second reckoning What $12/mo opens

Free, no account.

The rooms

twelve of them

What the $12/mo opens, on your own numbers.

The Opening Audit
Your baseline, dated the day you start — a written diagnosis you keep as a PDF.
The Close
A sealed record of your 28 days, measured against the number you set on day one.
The diagnosis
Everything Reckon can see, in the order it is costing you.
Your next move
Your ranked next revenue move, measured against businesses like yours.

Your day — Log what the day took, in under a minute — every other room reads from this.
The Desk — What today has to bring in, and what changed while you were away.
The books — What you actually spent — imported, sorted, and read against your trade.
Owed and due — What your bank statement never shows: miles, money owed to you, what you owe, what wears out.
What to charge — The least you can charge and still come out ahead — worked out from your own numbers, before the market works it out for you.
Regulars — Who comes back, who has drifted past their own rhythm, and what that is worth.
Milestones — The record a business builds before it has revenue — every promise dated, so it can be checked.
What if? — Two plans on your real numbers, side by side — price a change before you make it.

The spreadsheet workspace

33 operations

Load any sheet and run an exact operation on it — the same input always gives the same answer, with a receipt anyone can re-run.

Every way to read a number

102 of them

Every calculator, benchmark and cost read on the site — what a missed call costs you, what a no-show costs you, what your industry actually does. Opened by the plan, on your own numbers. The worked examples stay free to read.

26 calculators
48 industry versions
21 cost and leak reads
Benchmarks
Guides

And these

4 more

Not rooms, but the plan opens them too.

The Rehearsal, on your own business
Plan vs Real
The whole-file read
Notes, Snippets, Calculators, Study

What else could do this

Checked August 2026

Your head (No system at all) — What most owners actually run on. Free, always available, and completely unauditable.
A spreadsheet (Excel, Google Sheets) — Anything you can build yourself — which is why it is the real incumbent, and why it only ever knows what you remembered to put in it.
Bookkeeping software (QuickBooks, Xero, Wave) — Recording what happened, correctly, so your taxes are right. It is very good at this.
Business plan software (LivePlan and similar) — Writing down what you intend to do, usually once, usually for someone else to read.
Job and booking apps (Jobber, Housecall Pro) — Running the work itself — scheduling, dispatching, invoicing the customer.

What you want it to do	Reckon	Reckon + The Cockpit	Your head	A spreadsheet	Bookkeeping software	Business plan software	Job and booking apps
Keeps your books right for tax timeCategories that match the tax form, the deductions that are easy to miss, and documents an accountant can actually use.	yes	yes	no	partly	yes	no	partly
Pulls your transactions in on its ownA bank connection means the month files itself. Reckon reads the file your bank gives you instead — you have to go and get it.	no	no	no	no	yes	no	partly
Sends invoices and takes paymentGetting paid is its own job, and a real one.	no	no	no	no	yes	no	yes
Works before you have any revenueThe decisions that matter most get made before the first sale — and most tools have nothing to show you until money moves.	yes	yes	partly	yes	no	yes	no
Tells you whether your numbers are good or badA total is not an answer. The same month can be a fine one or a warning, depending on your trade and what it costs you to do the work.	yes	yes	no	no	no	no	no
Tells you what to fix firstEverything is a problem. Only one of them is the most expensive one this month.	yes	yes	no	no	no	no	no
Gives the same answer every timeNo guessing engine in the middle. The same numbers in always produce the same answer out, and you can check the arithmetic yourself.	yes	yes	no	yes	yes	partly	partly
Keeps track of every customer and what they owe youWho they are, what they bought, what is still outstanding, and who has gone quiet.	partly	yes	no	partly	yes	no	yes
Runs your actual working dayWhat needs you first, what is late, what you promised someone — in the order it matters.	no	yes	partly	partly	no	no	yes
All of it in one placeThe usual answer is four subscriptions and a spreadsheet that ties them together.	yes	yes	no	partly	no	no	no

Reckon does the part nobody else does: it reads what your numbers actually mean, and tells you what to fix first.

The other half

The Cockpit — The tools to run your business.

See The Cockpit →

Start with the 60-second reckoning

Free, no account. It tells you where you actually are before you pay for anything.

Reckon is $12/mo. Everything above is included — there is no second tier.

Reckon and The Cockpit together. $6 less than buying them separately, and one subscription instead of two.