Moonshot.
This is where we bring YOUR fantasies to life by making them not so much of a Moonshot.
Start here
Where do you want to start?
Most visitors come in with one of three jobs. Pick whichever matches yours — everything is free, no sign-up.
5-minute diagnostics
What's actually stuck?
Free diagnostic tools. No sign-up, no email gate. Each one returns a concrete next move, not a pitch.
- MedBayThe flagship 5-minute business diagnostic
- Founder bottleneck diagnosis
- Blind spot checker
- Offer clarity stress test
26 operator calculators
Run the math
Bookmark-worthy canonical formulas — CAC, LTV, runway, margin, conversion. Every one cites its source.
See all 26 calculators →Benchmarks · templates · guides
Pattern-match what's normal
Industry benchmarks, free SOPs, and honest guides. No guru hype, no AI fluff.
- Industry benchmarksMissed-call rate, no-show rate, follow-up speed, more
- Operator templates
- Anti-guru playbook
- Methodology
The apps
Two products. One family.
Reckon handles the boring parts of office work. The Cockpit is the whole operator workspace — run it on the web, on your desktop, or fully private with local AI. Same workspace, three editions.
For everyday office workers
Reckon
Spreadsheet operations in plain English. No AI — no hallucination, just reckoning.
No AILearn more about Reckon →For founders, operators & managers
The Cockpit
The whole operator workspace — on the web, on your desktop, or fully private with local AI.
No AILearn more about The Cockpit →
Founding window
Set your price before everyone else does.
Moonshot is in early access — we're still verifying the tool integrations and finishing the desktop apps, and we'd rather say that than pretend the magic's all wired up today. Here's the trade: get in now, lock in pricing that never goes up.
- The Cockpit: $12/mo, locked for you. (Becomes $19/mo once early access ends.)
- The Cockpit — Desktop: lock in the $25/mo early-access rate. ($39/mo once early access ends.)
- The Cockpit — Private: $499 lifetime — founding price for the first 250 seats (The Cockpit today, The Cockpit — Private when it ships). Or $45/mo early access — no seat limit.
You're not paying for what Moonshot is today. You're locking in everything it becomes — at the price it'll never be again.
Why the price exists
The integrations (Stripe, Gmail, Calendar, and the rest) are built but not yet connected — so today you enter your data and Moonshot watches it. When the connections go live, you'll be first in line, and your setup will already be waiting. Early access pricing is the thank-you for getting in before that.
The only barrier to your success should be the quality of your work. Moonshot covers the rest.
Three ways in: run MedBay free and find the one thing to fix first, try Reckon free and start cleaning up your office day, or lock in founding pricing while it's still a one-time thing. Either way — stop running your business out of eleven tabs and a spreadsheet you're scared to open.