Last updated: Jan 26, 2026 · Methodology v2026.01.1
Follow-Up Speed Impact Calculator
Estimate revenue gained from faster lead response times.
← More calculatorsWhat you'll need
- Monthly lead volume and baseline conversion rate.
- Current and target response time.
What you'll get
- Incremental customers per month.
- Revenue and profit impact.
Worked example
How the number is worked out
A commercial cleaning company that replies to enquiries within about four hours.
Starting from
Working
The gap between four hours and five minutes is worth more than most marketing budgets. Nothing about the leads changed — only how long they waited.
Optional later add-on if this leak keeps recurring
Start with The Desk if you still need something carrying the operating loop. Add Johnny later only if the narrower cancellation-recovery wedge is clearly worth paying for.
Johnny stays optional and should only come after the workspace already feels useful.
How this was calculated
Methodology v2026.01.1. These estimates are directional and depend on inputs and assumptions.
- Lead volume × baseline conversion rate for current outcomes.
- Response-time multiplier adjusts conversion rate.
- Delta conversion × average customer value.
- Gross margin optional for profit impact.
FAQ
How are response-time multipliers chosen?
Multipliers are conservative ranges based on common lead-response benchmarks.
Are these estimates exact?
No. They are directional so you can see the size of the leak before refining assumptions.
Can I change the assumptions?
Yes. Adjust the inputs to reflect your business and rerun the numbers.
Why use a range instead of a single number?
Ranges reflect uncertainty and help you stress-test best and worst cases.
Does this include profit?
Use the gross margin input to translate revenue impact into profit impact.
Related destinations
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Tools that support the system
The tool is the starting point. Moonshot is where you carry the work forward.
The tool is the starting point. Moonshot is the software that keeps the issue, next move, and follow-through visible over time.