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Last updated: Jan 26, 2026 · Methodology v2026.01.1

No-Show Rate Benchmark Tool

Compare your no-show rate to industry averages and estimate the loss.

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What you'll need

  • Weekly appointment volume and no-show rate.
  • Average ticket value and gross margin.

What you'll get

  • Benchmark comparison with above/below indicator.
  • Monthly and annual loss ranges.

Worked example

How the number is worked out

A dental practice checking whether its no-show rate is ordinary for the trade.

Starting from

Appointments a week70
No-show rate11%
Average ticket$150

Working

Appointments a month (70 × 4.33)303
No-shows (× 11%)33
The cost, after assumed recovery$2,501 – $3,751 a month

Eleven percent reads as small until it is 33 empty slots. The benchmark answers whether that is normal for the trade — which is a different question from whether it is affordable.

How this was calculated

Methodology v2026.01.1. These estimates are directional and depend on inputs and assumptions.

  • Weekly appointments × 4.33 to estimate monthly volume.
  • No-show rate yields missed appointments per month.
  • Recovery range estimates how many appointments are rescheduled.
  • Revenue and profit impact calculated from ticket value and margin.

FAQ

What is the benchmark based on?

Benchmarks are directional averages for service businesses and should be used as context only.

Are these estimates exact?

No. They are directional so you can see the size of the leak before refining assumptions.

Can I change the assumptions?

Yes. Adjust the inputs to reflect your business and rerun the numbers.

Why use a range instead of a single number?

Ranges reflect uncertainty and help you stress-test best and worst cases.

Does this include profit?

Use the gross margin input to translate revenue impact into profit impact.

Benchmarks

Want to know what's normal?

See average no-show rates across service businesses →

Related destinations

Stop No-Shows

Protect your calendar by fixing the highest-cost gap first.

Related tools

No-Show Cost Calculator →Appointment Reminder ROI Calculator →Missed Appointment Revenue Calculator →

Want to understand why this is happening?

Put your own numbers against real data and see what actually moves this.

Work it out with your numbers →

Prefer automation? See systems →

No account required.

Tools that support the system

The tool is the starting point. Moonshot is where you carry the work forward.

The tool is the starting point. Moonshot is the software that keeps the issue, next move, and follow-through visible over time.

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No-Show Rate Benchmark Tool | Moonshot