Last updated: Jan 26, 2026 · Methodology v2026.01.1
Star Rating Drop Simulator
Preview how a rating drop can affect new customer volume.
← More calculatorsWhat you'll need
- Current rating and rating scenario change.
- Monthly new customers and ticket value.
What you'll get
- Estimated customer loss range.
- Revenue and profit impact range.
Worked example
How the number is worked out
A med spa at 4.8 stars modelling the same fall on a higher volume and a smaller ticket.
Starting from
Working
More customers lost than the practice above, for less money — because the ticket is smaller. The star drop hits volume; what it costs depends entirely on what a customer is worth.
How this was calculated
Methodology v2026.01.1. These estimates are directional and depend on inputs and assumptions.
- Rating change applies a conservative conversion shift.
- Monthly new customers × conversion shift.
- Average ticket converts customers into revenue impact.
- Ranges highlight uncertainty in local market response.
FAQ
Is the rating impact guaranteed?
No. It is a conservative estimate to show directionality, not certainty.
Are these estimates exact?
No. They are directional so you can see the size of the leak before refining assumptions.
Can I change the assumptions?
Yes. Adjust the inputs to reflect your business and rerun the numbers.
Why use a range instead of a single number?
Ranges reflect uncertainty and help you stress-test best and worst cases.
Does this include profit?
Use the gross margin input to translate revenue impact into profit impact.
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